And even if you’re not applying for a sales position, you should learn the basics of sales so you can learn to sell yourself – for a new job, for a freelance gig or for whatever else you’re working toward.
So, how do you sell yourself to land a professional opportunity? Here are a few ways to do it:
Don’t sell features; sell benefits
This is the golden rule in sales, and it’s the same concept when it comes to interviewing. Yes, you can tell the employer about your impressive GPA, Ivy League education and vast experience in the field.
But expand on that. Expand on how your education and experience will benefit the employer if they hire you. What can you do that would make the company better? What can you do to make the company more money?
