Job Description
Job Purpose- The position Senior Manager, High Net-worth is responsible to drive High Value revenues and acquisition. This position carries the overall responsibility for the High Value individual segments and will work closely with the High Value CSD team and the High Value Usage & Retention Manager within the OPCO.
- The Role requires understanding of Technology changes and market/consumer requirements and combining the two perspective to generate business opportunities as well as deep insight into managing effective distributor and retail relationships combined with an on the ground understanding of the market
Drive Increased Market Expansion and Penetration by Creating a Roadmap and Strategy for Customer Acquisition, in line with Overall Business and Marketing Strategy
- Leverage market research to get insights into consumer behavior and preferences and drive future programs and promotions
- Track usage pattern to devise customer acquisition strategies
- Keep track of customer life-cycle to drive ARPU growth
- Launch mass products to acquire revenue earning customers
- Develop new products and initiatives for trade in line with benchmarking and transfer of Best Practices across Zones
- Analyze the daily, weekly and monthly reports, Zone wise and at pan OPCO level to understand the trend of customer demands and acceptability inclination
- Work closely with the Apogee team and partners to generate new competitor leads sources and alternative acquisition sources that are non-traditional telco leads
- Create clarity on plans and products to ensure consumer’s understanding of products and services
- Contribute towards improvement of brand impact and positioning to ensure consumer engagement and uniform brand experience across consumer touch points
- Since these initiatives will always have an OPCO wide angle, it will be imperative to ensure that all the departments/verticals are fully aligned to support the business. Cross functional teams would provide business requirements and other “Must do” to ensure that the business and the customer requirements are always met.
- Lead all tariffs and pricing approvals with a view to increasing NR and RMS
- Leads launch of new product propositions for the segment
- Cross functional alignment with sales/CSD/ networks for a seamless customer experience
- Ensures sales support and all marketing collaterals for sales
- Ensure high level of customer and network experience for the segment
Desired Skills & Experience
Qualification- Bachelor’s degree in relevant field
- Post-graduate qualification (e.g. CIM), an MBA would be required
- Minimum of 3-5 years experience in a Marketing position, with a focus on product development.
- Minimum of 3 years Management experience
- Experience of Telecommunications Industry or FMCG Marketing environment
- Able to operate in a performance driven organization
- Affinity with and technical knowledge of the latest technologies and services used within the industry and affiliated industries
- Excellent Data analysis and Excel skills
- Motivated, flexible and decisive with ability to convince and align groups with divergent views
- Culturally aware and adept at working across multiple geographies
- Customer focused, Business awareness
- Strong analytical and strategic skills
- Excellent planning and organisational skills
- Excellent interpersonal skills
- Sets high personal standards and is goal oriented
- Strong coaching skills and leadership skills
- Excellent communications skills, both orally and in writing
- Excellent presentation skills
Company Description
Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development. The company made history on August 5, 2001 by becoming the first telecoms operator to launch commercial GSM services in Nigeria and has scored a series of many "firsts" in the highly competitive Nigerian telecommunications market including the first to introduce toll-free 24-hour customer care; first to launch service in all the six geo-political zones in the country; first to introduce affordable recharge denominations; first to introduce monthly free SMS and first to introduce monthly airtime bonus.A truly innovative company, Airtel has showed resilience, charting new paths in meeting the demands and needs of its esteemed stakeholders and enhancing distribution as well as providing affordable services to empower more nigerians.
In Nigeria, Airtel is working tirelessly to live up to an ambitious vision of being the most loved brand in the daily lives of Nigerians as it offers a superior brand experience and a portfolio of innovative products & services ranging from exciting voice solutions to inventive data packages and mobile broadband.
Additional Information
- Type: Full-time
- Experience: Mid-Senior level
- Functions: Marketing
- Industries: Telecommunications
- Job ID: 6168151
Job Title: Senior Manager, High Value Segment
Job Duties:
- you will drive high value revenues and acquisition
- you will do leverage market research to get insights into consumer behavior and preference and drive future programs
- you will keep track of customer life cycle to drive ARPU growth
Job Requirement:
. Minimum of BSc/HND
. applicant with post graduate or MBA can apply
. Minimum of 3 years experience
Click Here To Apply Online
Deadline: July 15th, 2013
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